A place that's individually and collectively ours

INSPIRE — Brand, Strategy, Experience, Print, Digital, Environmental

M-VILLAGE — Wants to stretch beyond the definition of simply cohabiting, M Village introduces themselves not only a space to rest, but a place feel connected belonged to in the middle of city's hustle and bustle. From a public BBQ oven to the chitchat bench in the laundromat, M Village fosters connection amidst a diverse and enriched community, alongside nurturing aspiration and peace that one needs.

Take materials from the dynamic vernacular signage, we want the identity to reflex Saigon cosmopolitan vibe with a rich diversity of characteristic and narratives. We work closely alongside the architecture team to ensure a harmonic blend of the environmental and identity concepts.