To infinity and beyond.. cinema

INSPIRE — Brand, Story, Experience, Print, Motion

GALAXY CINEMA — To find the visual concept for such a brand story is to find the analogy between movies and life. But what's the common thread between the witty banter of Marvel blockbusters and Christopher Nolan’s neo-noir complexity, between Disney's whimsical coming-of-age Little Mermaid and the stagnation of aging in Ingmar Bergman’s Wild Strawberries that resemble our lives? What we found is nothing more than the simple answer: Emotion. Movies reflect our deepest fear, our daily little excitement, our scorching ambition, shape them into moving pictures and retell our emotions in the most bizarre sense. Movies transport us to the outer space and let us traverse the stars. Every laugh, every tear, every throb is just a station on a voyage in which we rediscover and retransform ourselves.

Galaxy wants welcome you onboard and humbly accompanies you through every single ohh, wow, ahhh. We replicated the thrill of waiting at a train station for a new journey: wayfinding system, ticket. You’ll meet Robo, Gabe & Poco - the friendly staffs that guide you on this journey.

Client: Galaxy Cinema

Project Team:
Trung Nguyen
Huy Nguyen
Tommy Nguyen
Truc Luong
Quynh Doan
Jun Nguyen

Sector: Entertainment

Discipline:
Brand Design
Character Design
Environmental Graphics
Animation

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