Kova – Engineered to Perform
CHANGE - Brand Stratgey, Packaging Design
Moving away from its dated, chemistry-driven appearance, CT-04 was reimagined through a bold industrial-technical identity that modernizes the product while preserving its core associations with durability, performance, and technology.
The new packaging combines modular geometry, strong typography, and minimalist composition with metallic finishes, creating a distinctive, premium, and high-tech expression. This revitalized design not only elevates CT-04’s shelf presence but also reinforces KOVA’s positioning as a trusted leader in paint innovation.
Credits:
Project Lead: Trung Nguyen
Art director: Bong
Account: Ngan Nguyen