The Window

Brand Identity

The Window is a boutique research agency based in Ho Chi Minh City, Vietnam.

Creative Director: Shi Nguyen

Art Director: Huy Nguyen

Graphic Designer: Tommy Nguyen

Account: Trang Nguyen

Problem

Despite being on the market for 10 years, The Window was known mainly through word-of-mouth due to its “local” identity despite their industry-standard working process. The Window offers human-centric approach in combination with the professional qualitative research that provide clients with accurate and insightful information.

Creative Concept

It’s time to create a new brand interpretation for The Window, a “Local Soul, Global Shape” identity, which can captures the international standard whilst retaining its characteristic: local and humanist.


No items found.
Visualization

The logo is the centrepiece of the brand identity, which mainly inspired from today's data-rich world. The shapes replicates different kinds of charts and tables, meanwhile playfully appears as windows.

Besides, the logotype in lowercase letters with small curves helps the brand keep its friendly & humanist voice - since a research agency is the bridge between businesses and the consumers' truest voice.

No items found.

The old green-yellow colour pallette coated in a more pastel tone might be a bit too young, but it certainly add youthfulness and friendliness to the seemingly boring & dull data.

No items found.

Due to the complex nature of this industry which often causes the readers confused and overwhelmed, we developed a specific pictogram system for each type of information, accompanied by a simple, neat tables & charts so that the information is more easy-to-get.



The Window

Brand Identity

The Window is a boutique research agency based in Ho Chi Minh City, Vietnam.

Creative Director: Shi Nguyen

Art Director: Huy Nguyen

Graphic Designer: Tommy Nguyen

Account: Trang Nguyen

Problem

Despite being on the market for 10 years, The Window was known mainly through word-of-mouth due to its “local” identity despite their industry-standard working process. The Window offers human-centric approach in combination with the professional qualitative research that provide clients with accurate and insightful information.

Creative Concept

It’s time to create a new brand interpretation for The Window, a “Local Soul, Global Shape” identity, which can captures the international standard whilst retaining its characteristic: local and humanist.


No items found.
Visualization

The logo is the centrepiece of the brand identity, which mainly inspired from today's data-rich world. The shapes replicates different kinds of charts and tables, meanwhile playfully appears as windows.

Besides, the logotype in lowercase letters with small curves helps the brand keep its friendly & humanist voice - since a research agency is the bridge between businesses and the consumers' truest voice.

The old green-yellow colour pallette coated in a more pastel tone might be a bit too young, but it certainly add youthfulness and friendliness to the seemingly boring & dull data.

No items found.

The Window

Brand Identity

The Window is a boutique research agency based in Ho Chi Minh City, Vietnam.

Creative Director: Shi Nguyen

Art Director: Huy Nguyen

Graphic Designer: Tommy Nguyen

Account: Trang Nguyen

Problem

Despite being on the market for 10 years, The Window was known mainly through word-of-mouth due to its “local” identity despite their industry-standard working process. The Window offers human-centric approach in combination with the professional qualitative research that provide clients with accurate and insightful information.

Creative Concept

It’s time to create a new brand interpretation for The Window, a “Local Soul, Global Shape” identity, which can captures the international standard whilst retaining its characteristic: local and humanist.


No items found.
Visualization

The logo is the centrepiece of the brand identity, which mainly inspired from today's data-rich world. The shapes replicates different kinds of charts and tables, meanwhile playfully appears as windows.

Besides, the logotype in lowercase letters with small curves helps the brand keep its friendly & humanist voice - since a research agency is the bridge between businesses and the consumers' truest voice.

No items found.

The Window

Brand Identity

The Window is a boutique research agency based in Ho Chi Minh City, Vietnam.

Creative Director: Shi Nguyen

Art Director: Huy Nguyen

Graphic Designer: Tommy Nguyen

Account: Trang Nguyen

No items found.
Problem

Despite being on the market for 10 years, The Window was known mainly through word-of-mouth due to its “local” identity despite their industry-standard working process. The Window offers human-centric approach in combination with the professional qualitative research that provide clients with accurate and insightful information.

Creative Concept

It’s time to create a new brand interpretation for The Window, a “Local Soul, Global Shape” identity, which can captures the international standard whilst retaining its characteristic: local and humanist.


No items found.

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